With the domestic economy is not optimistic about the lighting in the domestic sector disappointments, many companies have chosen fought overseas markets. China Lighting Association Chen Yansheng said China has become a global production base of LED lighting products, lighting industry in 2013 sales of 470 billion yuan, lighting products, with exports amounting to 33.57 billion US dollars (about RMB 205.656 billion yuan), reached record levels , LED lighting products, with exports amounting to $ 6 billion (approximately RMB 36.757 billion yuan), imports reached 2.41 billion US dollars (approximately RMB 14.797 billion yuan). National export LED lighting products amounted to more than 7,000. 2014 January-June lighting products exports 17.67 billion US dollars (about RMB 108.249 billion yuan), in which the LED lighting product exports amounted to 3.89 billion US dollars (about 23.82 billion yuan RMB).
European market
Entered in 2013, as the EU economy gradually bottomed out, LED lighting products exports show explosive growth, the growth rate soared to 100% of the export value rose quarter by quarter, annual exports nearly $ 1.5 billion, and the trend has continued into 2014 year.
According to EU statistics show that in Europe there are about 8 billion light bulb needs to be replaced gradually, there are about 90 million traditional street lights need to be replaced. Under the dual Driving Force "SSL-erate" project started in 2013 and this year is "Lighting for People" project, the European lighting market has become China is export market potential of stocks in the camp.
The first half of 2014, China is exports to the EU enterprises with around 18 000, the top 30 accounted for 36.8% of exports. But export orders accounted for 30,000 or less 90%, while the proportion of own brand exports has begun to gradually rise.
Currently exports to the EU LED lighting products, the "unlicensed" products still account for most export products subject to price decline, such as multi-standard barriers limit pressure, you want to grasp this "potential" market, enterprises also need to be cautious line.
Middle East
After a few years after the real estate bubble crisis, the United Arab Emirates and other GCC countries construction finally out of the woods, has entered a recovery phase. UAE and Saudi Arabia, two huge lighting market, in 2013 the sum of the two markets accounted for 70% of the total lighting market in the region, amounting to $ 2.5 billion (approximately RMB 15.478 billion yuan). Today, the Gulf countries in a state of complete construction market recovery, the region is lighting fixture demand in 2014 - around 2018 will grow by about 8% -10% per year, will provide vast global lighting equipment manufacturers and design companies development stage.
Recently, the National Bureau of Standards quality UAE announced new standards for interior lighting, including a ban on imports of incandescent; indoor lighting shall use energy-saving lamps (CFL), LED lamps and halogen lamp; mercury inside the bulb exceeds the above three levels of environment-friendly light bulbs products are also prohibited from entering the UAE market.
Relative to US and European markets, the Middle East market more sensitive to price, the higher cost of the product will be more popular.
Indian market
India is the second most populous country, a huge market potential, present, India has about 300 million people unable to enjoy the benefits brought by the grid, due to the Indian lack of core technology, mainly dependent on imports LED lighting compared with conventional lamps, LED lamp price is quite expensive. Therefore India LED lighting mainly outdoor use, with the Indian economy, covering power, supply, demand will be a substantial surge in the civilian market. Indian election The new Prime Minister Modi promised in 2019, can be installed at least one household light bulb, the Government actively promote LED lighting.
India is poor infrastructure, low urbanization, its electricity for lighting accounts for about 20% of the national electricity consumption; the same time, India is own manufacturing level is not high, nearly 80% of lighting products from China in 2015, LED lighting market It will reach $ 470 million, while the lights of which will account for 60%.
2013 the year of LED lighting products exported to India is exports amounted to $ 057 million, the first half of 2014, exports amounted to about $ 049 million, an increase of up to 260%. Future Indian LED market growth rate may even be higher than 40%, India has become the current domestic LED enterprises to actively "beachhead" in the new position.
African market
Africa is the LED lighting market grows dark horse, African based lighting and municipal lighting market has great potential, and Africa in the low-end lighting applications, product performance requirements, low-cost, long life, can be durable.
In Africa, about 90% of the rural population without electricity, many small streets of the city basically has no street lights. Basic lighting and municipal lighting market is the most potential market in Africa in urgent need of development. And the African market is the low-end applications in the lighting market, the product does not require a high performance, low cost, with basic lighting functions, durable and reliable, guaranteed for three years without replacement, the simple operation of the product to meet Market demand.
Russian market
After joining the WTO, Russia is overall tariff from 10% before to 7.8%, which let the Chinese LED enterprises to enter the Russian market more open. Russian LED lighting market growth rate of 28-48% per year, lighting equipment market is a potential capacity of 560 million euros, and in order to replace all the light sources in Russia, need 110 billion LED lights, more than half will be used for commercial and residential field.
2013 the year of LED lighting products for Russian exports amounted to $ 227 million, an increase of 260%, while the first half of 2014 exports amounted to only about $ 327 million, an increase of up to 571%. Russian rocket speed in one fell swoop ranked China is second largest export market, accounting for 9% of the total export value of China is LED lighting products in.
It is understood that the current Russian domestic LED enterprises less, small-scale enterprises. Meanwhile, the Russian government has introduced policies, regulations incandescent 2014 will be fully disabled. Huge market plus favorable policies as an important reason for domestic LED enterprises to enter Russia.
Currently, many enterprises in Shenzhen LED has eyes on Russia and the CIS countries, some companies have increased in Russia and the CIS countries in emerging markets research and observation. In view of the special Russian industrial environment, the domestic LED enterprises can build an industrial park, set up distribution companies, or simply choose to open up the Russian export market.
Japanese market
After the earthquake in Japan attached great importance to energy saving and environmental protection, prohibit the sale of incandescent lamps in 2012, some manufacturers have announced that they will stop the production of incandescent lamps, LED lamps to increase production. In 2010, the Japanese LED bulb penetration rate of around 16% in 2012 has reached 30%.
January 2012 - 8 months, Japan is imports from China LED lighting products in the amount of $ 140 million, the amount of imports accounting for 62.1%, ranking first. In addition, the import value accounted for Korea, China Taiwan, the United States and other countries and regions of between 5% -10%, while Thailand, Germany, Denmark, Italy, a small amount of imports, import value accounted for no more than 5%. Our LED lighting products in Japan is quite popular, which is the country I want to enter the Japanese market LED manufacturers is a good news.
Japanese rigorous, certified image has been deeply rooted in the principle of "national priority", Japanese customers of imported products are often very high quality requirements. The face of the pursuit of perfect quality of the Japanese market, domestic enterprises only honest quality from start to gain trust. Although the Japanese customers are more difficult to develop them, but once developed later maintenance easier.
ASEAN Market
ASEAN countries have bilateral trade agreements with China, exporting LED products to enjoy zero tariffs or lower tariffs, and the Southeast Asian country is economic growth is very fast, large infrastructure investment, policy is also very attractive, it has started to become a new hot spot.
In Thailand, the 2012 Thailand lighting market size of about 1.4 billion yuan, of which about 12% LED, 2015 the proportion will increase to 45% -50%. More importantly, as long as access to domestic Chinese enterprises certificate of origin, LED products exported to Thailand can enjoy zero tariffs, and Thailand lighting domestic price is 2 times.
In Vietnam, the Ministry of Construction announced - draft 2011 national urban development plan in 2020, "2011 - 2020 Vietnam Urban Development (including new facilities and amenities transformation) total investment of about $ 50 billion. This means that the LED lighting market in Vietnam, there is a huge potential for expansion in the future may become the Chinese LED enterprises new strategic stronghold.
In the products, due to the Southeast Asian market has a tropical climate, hot and rainy throughout the year, the needs of enterprises in the heat and moisture down enough effort.
US Market
As the United States gradually withdraw QE (Fed quantitative easing), some experts believe that global investors again focused on the United States and other developed markets, emerging markets, the right to reduce weight has become the new pattern, and even again become the world is economic engine, China and other emerging markets instead, high-risk areas. The main reason is after the 2008 financial crisis, the United States and Europe is most rapidly layoffs, downsizing to cut costs, make these companies the ability to quickly restore self-survival.
US LED lighting market capacity, fast growth, making it the first object LED lamps export, export volume increased year by year, but the prices are declining lamps, many enterprises to embark on the path of small profits, making the overall presentation "quantity prices down "situation. Currently foundry exports to the US to become the main mode, the Liberal brand rare, medium and small enterprises, export orders small and scattered, "unlicensed" products mainstream. Data show that export orders, the average amount per unit of about $ 20,000 the first half of 2014, more than 80% of the order amount was less than $ 30,000. At the same time, certification to raise the threshold so that many businesses discouraged.
The future, the US market will show a higher growth rate, in the face piece of fat, with "claws fangs" corporate eating it will be more relaxed.
Central and South America
2013 Central and South America 2.6% growth rate substantially, but the next two years is expected to increase to 3.6% and 4.1%. In South America, due to weak external demand, capital flight and international monetary policy tightening, the Brazilian growth is still slow. Future growth will accelerate in Mexico and Central American countries, as exports of industrial products has improved, and stable domestic demand and economic restructuring.
In recent years, the Brazilian economy has made great achievements in the lighting industry market size in 2011 has grown to $ 2.3 billion, is expected within the next five years, the Brazilian lighting market will grow from $ 2.3 billion in 2011 for $ 4.72 billion in 2016, the scale by 50%. Overall, the Brazilian market has for the China Lighting is "huge potential, policy support, technical progress" external opportunities, the Brazilian market has great potential, but the market is difficult to develop high trade tariffs in Brazil, coupled with a lot of legal provisions restrictions, more serious trade protectionism, did not have the advantages of technology patents and other core businesses alone into the Brazilian market price is difficult.
As a major energy consumer, the Mexican Department of Energy has released a provision, initially announced in December 2010, Mexico banned the effective date of the ban on 40 and 60 watt incandescent from December 31, 2013 postponed to December 2014 the 31st. For the LED driver power supply products, safety and energy efficiency of its NOM certification is a mandatory requirement to enter the Mexican market.