2012, growth began to accelerate significantly in the second half growth rate increased to 50%. Entered in 2013, as the EU economy gradually bottomed out, LED lighting products exports show explosive growth, the growth rate soared to 100% of the export value rose quarter by quarter, annual exports nearly $ 1.5 billion, and the trend has continued into 2014 year.
The EU is Chinas largest overseas market, the first half of 2014, Chinas exports to the EU-27 total LED lighting products more than 1 billion US dollars, an increase of 84.23%, the proportion of total exports accounted for more than a quarter. Wherein the second quarter of 2014, exports nearly 600 million US dollars, the growth rate was 71%.
According to EU statistics show that in Europe there are about 8 billion light bulb needs to be replaced gradually, there are about 90 million traditional street lights need to be replaced. Under the dual Driving Force SSL-erate project started in 2013 and this years Lighting for People project, the European lighting market has become Chinas export market potential of stocks in the camp.
Subject to the EUs market structure and the new energy efficiency policies, the structure of our exports to the EU LED lighting products in the gradual change, the second half of 2013, the proportion of low-cost lamps declined, and high added value, the proportion of professional lighting increased significantly. According to CSA Research data show that the first half of 2014, growth in most of the LED lighting products: travel lights, explosion proof lights, plant lights, the average growth rate reached 200%, the proportion of high value-added lamps in nearly two quarters It has been rising in the first half of 2014, accounting for the types of lamps upgrade to 13.4%. Compared with the same period last year increase 6.77 percentage points.
Brand and corporate structure of Chinas exports to the EU LED lighting products are more similar to the US exports, a higher degree of concentration. The first half of 2014, Chinas exports to the EU enterprises with around 18 000, top30 exports accounted for 36.8%. However, the current export orders accounted for 30,000 or less 90%, exports to Europe the brand is not significant, but the proportion of own brand exports has begun to gradually rise.
I believe that, despite the rapid growth of exports to the EU, but currently exports to the EU LED lighting products, the unlicensed products still account for most export products subject to price decline, such as multi-standard barriers limit pressure, you want to grasp this potential market, enterprises also need to be cautious line.