LED competition among enterprises will eventually return to the product features
At present, LED lighting market capacity of more than two hundred billion, How to cut the cake this big a problem many companies in the industry is most concerned about. It is foreseeable that in 2014 LED lighting to replace traditional lighting of the war will be intensified. As technology advances, more refined market segmentation, and alternative lighting products is increasing. Meanwhile, LED lighting market to the good development trend, also attracted a large number of companies involved eating cake lighting, competition in the industry pattern is quietly changing.
The current production of LED lighting products on the market, enterprises are mainly three categories: First, enterprises are turning to LED lighting upstream of downstream products, the second is the traditional lighting LED lighting business transformation, three for cross-border business. Because each business LED lighting products, markets and marketing ideas to understand there is a difference, resulting in the industry is competitive landscape is more complex, and more fierce market competition.
Future lighting market, product strength is the most critical factor in the competitiveness of enterprises will eventually return to the basic elements of the product. "Survival of the fittest" is the development of the rules of the industry, the market increasingly refined division of labor is the inevitable trend of development. Only a few companies to become the next popular brand, few enterprises have become the market leader in the segment, while most other companies will become the brand enterprises supporting service providers or processors. Meanwhile, with the change of technology upgrading and consumption concept, intelligent, personalized and customized products, must be the future development trend of LED lighting market.
"There is a dream of many companies, but very few companies to realize their dreams."
Corporate strategy is a key issue related to the LED lighting business survival and development, LED lighting business executives must be based on its own strategic objectives, develop practical layout of the market.
LED lighting companies in the development of strategies need to consider the following two points: First, the companies have the resources at this stage, whether or not fit the vision of enterprise development; the second is the development vision, tactical approach, whether around the enterprise is strategic objectives. In recent years, LED lighting industry, there are many companies because of the resources and position themselves have insufficient understanding of the depth and thus no clear strategic thinking and ultimately affect the development of enterprises. In fact, we can be understood as a vision of corporate strategy. To be clear, LED business development strategy is not only to solve the port will be completed by the enterprise through the implementation of a tactical to accomplish strategic objectives.
If the LED business in the absence of an accurate understanding of their own physical development vision, develop a range of tactics in order to survive the development of enterprises, will result in a huge waste of money, resources and personnel and other aspects.
Currently, many LED enterprises in setting goals, and did not fully take into account its own resources, or when there is no target set goals to match the corresponding resources. In the LED lighting industry, the "dream of a lot of companies, but very few companies to realize their dreams." At this stage, the domestic LED lighting companies in the talent echelon construction immature, resulting in many companies is difficult to achieve effective lighting seize the blue ocean market share goals. LED enterprises in resource matching process, to take full account of the key factors of talent, because the company is strategic vision needed talent to achieve.